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London Chamber Launches new brand identity with redesigned logo and website

Are you a Chamber member and you have a press release or news story about your business that you should like us to share? Email Kim Phair

LONDON, ON. Monday, February 13, 2023 — The London Chamber of Commerce announced today a new corporate brand identity, redesigned logo, and website. These changes come at a time when the organization has seen unprecedented membership growth and after the launch of a new strategic plan. 


The redesigned logo represents London and the community. The cyclical movement of the outer shapes suggests ongoing connection, growth, and evolution which is based on equity, diversity, and inclusion principles. This compliments the L for London created with overlapping building linework, encompassing the diverse nature of London’s business community.


To coincide with the brand refresh, London Chamber has launched a new website, reflective of the new visual identity. 


“We’re incredibly proud to launch London Chamber’s brand refresh, which is the first update to the brand in over a decade. The new website features a fresh and responsive design, updated navigation, with easy-to-access information about our events and services, “ says Kim Phair, Digital Media and Communications Specialist. 


The tagline “Connecting, empowering and advocating for the business community in London”, reflects the defining purpose of the London Chamber. 


“It’s been an incredible journey working with the London Chamber of Commerce team on their rebranding and website. Connection and refined messaging, guided by their strategic plan, lead the execution of the new look and feel. The London business community is passionate, dedicated, hardworking and unique. A true advocate for London businesses, the Chamber’s new visual identity and brand integrity showcases their commitment. As a business owner and member of the London Chamber of Commerce, it’s exciting to see the plans for the future of the Chamber materialize.” says Krista Pellow, RGD. Refine Digital Media


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About London Chamber of Commerce
Established in 1857 by 44 of London’s prominent business, civil and political leaders, the London Chamber of Commerce serves as the Voice of Business. The non-profit organization remains committed to the enhancement of economic prosperity and quality of life in the London area.

For more information or to comment, please contact:

Kim Phair

Digital Media and Communications Specialist 

London Chamber of Commerce

519-432-7551 ext.27


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