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Business & Beats: Sparks Fly at The Next Stage!

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Last night, something special happened at the London Music Hall. Culture and commerce didn't just meet—they ignited real opportunity at The Next Stage event!

Live music is far more than entertainment; it's a powerful economic engine and a talent magnet for our city. It fuels creative entrepreneurship, drives foot traffic, and connects our diverse community.

We were absolutely blown away by the performances from local stars Thunder Queens and King Cruff. They were a vivid reminder of how our homegrown talent raises London's profile and underscores the importance of keeping our downtown vibrant.

The energy continued with a dynamic fireside chat that explored how aligning these two vital sectors creates sustainable growth for all of London.

A huge thank you to our insightful panelists:
Graham Henderson (CEO, London Chamber of Commerce)
Erin Benjamin (Canadian Live Music Association)
Christina Fox (TechAlliance of Southwestern Ontario)
Mercedes Caxaj (Sunfest / London music programming)

Real change and innovation happen when these worlds intentionally collide!

To everyone who attended and to all the organizations dedicated to building this crucial bridge between the arts and business: Thank you. Together, we are creating jobs, attracting visitors, and boosting community pride, ensuring London remains a truly vibrant UNESCO City of Music!

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