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DTSTART:20240326T123000Z
DTEND:20240326T143000Z
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SUMMARY:z2024 Ask the Experts | Creating\, Building\, Managing and Protecting Your Brand with The Branding Firm Inc.
DESCRIPTION:Join us on March 26 to chat Marketing with The Branding Firm.\n\n \nDuring this session we will highlight the important considerations you should apply to your brand while sharing insights and applicable ideas that you can explore to create brand awareness\, build equity\, manage relationships within and outside of your organization while protecting your market share.\n\nTopics of discussion will include:\n\n\n	Defining Your Brand Identity\n	Important Accessible Design Principles\n	How to Create Compelling Content\n	Components of a Strong Marketing Campaign\n	Strategies for Establishing Your Digital Presence\n\n\nKeynote: Courtney Hance\, Founder & Chief Creative Officer - The Branding Firm Inc.\n\nPanelists: \n\n\n	Bari Guerrero - Senior Graphic Designer - The Branding Firm Inc\n	Greg Thane\, CDMP - Marketing Specialist - The Branding Firm Inc. \n	Matt Sobhy\, Co-Owner & Technical Director - envision concepts inc. and Prevail Media Group\n\n\nAbout the Speakers\n\nCourtney Hance\, Founder & Chief Creative Officer - The Branding Firm Inc.\n\nCourtney is well known as a creative visionary and clever Brand Strategist. With over 20 years of experience in Business Development\, Marketing and Branding\, she is a seasoned professional who knows how to create\, build\, manage and protect leading brands while designing and delivering exceptional client experiences. As an award-winning leader\, entrepreneur and community contributor\, Courtney has an unwavering commitment to leading with integrity\, inclusion\, empathy and compassion. She is the proud owner of multiple businesses including envision concepts inc. and All Women L.E.A.D.\n\nBari Guerrero - Senior Graphic Designer - The Branding Firm Inc\n\nWith over 15 years of international experience\, Bari is a seasoned Senior Graphic Designer who has brought creative expertise to projects in Asia\, Australia\, and North America. Specializing in impactful logos and brand identities\, Bari takes pleasure in executing branding applications for projects of all scales. His multicultural background shapes a versatile design approach\, tailoring creative solutions to each client's unique needs. Throughout his career\, he has been a vital part of dynamic design teams\, leaving a lasting mark on projects he is extremely proud of.\n\nGreg Thane\, CDMP - Marketing Specialist - The Branding Firm Inc.\n\nAn award-winning Graphic Designer with over 5 years of diverse experience\, Greg has seamlessly transitioned into his current role as a versatile Marketing Strategist. As a Certified Digital Marketing Professional (CDMP)\, he takes great pride in establishing sustainable and impactful digital presences across a variety of mediums for a multitude of industries. His proficiency extends across branding\, graphic design\, social media\, website design and optimization\, as well as UI/UX.\n\nMatt Sobhy\, Co-Owner & Technical Director - envision concepts inc. and Prevail Media Group\n\nSince 2008\, Matt has honed his craft in all facets of media production. Developing artists in the early years lead him to learn how to create high-quality audio productions and exciting visuals for artists and their fans. Years later\, his entrepreneurial and leadership strengths helped create a dynamic edge to his various endeavours touring with bands like Walk off the Earth and The Glorious Sons as well as creating an impressive commercial & corporate portfolio of photography\, videography and drone footage for brands across North America.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:16px\;"><span style="font-family:arial\;">Join us on March 26 to chat Marketing with The Branding Firm.</span></span><br />\n&nbsp\;\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">During this session we will highlight the important considerations you should apply to your brand while sharing insights and applicable ideas that you can explore to create brand awareness\, build equity\, manage relationships within and outside of your organization while protecting your market share.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Topics of discussion will include:</span></span></span></span></p>\n\n<ul dir="ltr">\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Defining Your Brand Identity</span></span></span></span></li>\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Important Accessible Design Principles</span></span></span></span></li>\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">How to Create Compelling Content</span></span></span></span></li>\n	<li style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Components of a Strong Marketing Campaign</span></span></span></span></li>\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 12pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Strategies for Establishing Your Digital Presence</span></span></span></span></li>\n</ul>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 12pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Keynote: </span><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Courtney Hance\, Founder &amp\; Chief Creative Officer - The Branding Firm Inc.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 12pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Panelists:&nbsp\;</span></span></span></span></p>\n\n<ul dir="ltr">\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Bari Guerrero - Senior Graphic Designer - The Branding Firm Inc</span></span></span></span></li>\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Greg Thane\, CDMP - Marketing Specialist - The Branding Firm Inc.&nbsp\;</span></span></span></span></li>\n	<li role="presentation" style="list-style-type: disc\; font-size: 12pt\; font-family: Roboto\, sans-serif\; color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space: pre\; line-height: 1.38\; margin-top: 0pt\; margin-bottom: 12pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; text-wrap: wrap\;">Matt Sobhy\, Co-Owner &amp\; Technical Director - envision concepts inc. and Prevail Media Group</span></span></span></span></li>\n</ul>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 12pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">About the Speakers</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Courtney Hance\, Founder &amp\; Chief Creative Officer - The Branding Firm Inc.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Courtney is well known as a creative visionary and clever Brand Strategist. With over 20 years of experience in Business Development\, Marketing and Branding\, she is a seasoned professional who knows how to create\, build\, manage and protect leading brands while designing and delivering exceptional client experiences. As an award-winning leader\, entrepreneur and community contributor\, Courtney has an unwavering commitment to leading with integrity\, inclusion\, empathy and compassion. She is the proud owner of multiple businesses including envision concepts inc. and All Women L.E.A.D.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Bari Guerrero - Senior Graphic Designer - The Branding Firm Inc</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">With over 15 years of international experience\, Bari is a seasoned Senior Graphic Designer who has brought creative expertise to projects in Asia\, Australia\, and North America. Specializing in impactful logos and brand identities\, Bari takes pleasure in executing branding applications for projects of all scales. His multicultural background shapes a versatile design approach\, tailoring creative solutions to each client&rsquo\;s unique needs. Throughout his career\, he has been a vital part of dynamic design teams\, leaving a lasting mark on projects he is extremely proud of.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Greg Thane\, CDMP - Marketing Specialist - The Branding Firm Inc.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">An award-winning Graphic Designer with over 5 years of diverse experience\, Greg has seamlessly transitioned into his current role as a versatile Marketing Strategist. As a Certified Digital Marketing Professional (CDMP)\, he takes great pride in establishing sustainable and impactful digital presences across a variety of mediums for a multitude of industries. His proficiency extends across branding\, graphic design\, social media\, website design and optimization\, as well as UI/UX.</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Matt Sobhy\, Co-Owner &amp\; Technical Director - envision concepts inc. and Prevail Media Group</span></span></span></span></p>\n\n<p dir="ltr" style="line-height: 1.38\; margin-top: 0pt\; margin-bottom: 4pt\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span id="docs-internal-guid-11df9860-7fff-d98f-319f-0aee9ce82f80"><span style="color: rgb(50\, 51\, 56)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Since 2008\, Matt has honed his craft in all facets of media production. Developing artists in the early years lead him to learn how to create high-quality audio productions and exciting visuals for artists and their fans. Years later\, his entrepreneurial and leadership strengths helped create a dynamic edge to his various endeavours touring with bands like Walk off the Earth and The Glorious Sons as well as creating an impressive commercial &amp\; corporate portfolio of photography\, videography and drone footage for brands across North America.</span></span></span></span></p>\n\n<div>&nbsp\;</div>\n
LOCATION:Chamber Meeting Centre 244 Pall Mall Street Suite 101\, London\, ON N6A 5P6
UID:e.2487.1517
SEQUENCE:3
DTSTAMP:20260409T182835Z
URL:https://business.londonchamber.com/events/details/z2024-ask-the-experts-creating-building-managing-and-protecting-your-brand-with-the-branding-firm-inc-1517
END:VEVENT

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